FraxionProduct video
Product video for Fraxion, a spend and procurement management platform. In 35 seconds, the story moves from the problem (spending scattered across processes, people and tools) to the solution, with the product interface in motion.
How it was built
Spending appears scattered across processes, people and tools, each module floating on its own.
The modules snap into a single Fraxion bar, and a chart shows it scaling with the company.
From request to payment: the amount travels every step of the procure-to-pay line, with approvals along the way.
The interface shows routine work automated, the budget impact of each purchase and the alerts that help approve with confidence and reduce payment risk.
The modules come together on desktop and mobile, and the brand closes the story.
Music and effects follow every turn of the story, marking each entrance of the interface.
The brand vector, animation in code (SVG and GSAP), rendered to video, with original sound design.
Thiago Marques →