38Leva
Identity for an urban mobility service in Diamantina, Minas Gerais. The 38 in the name is the region’s area code, and in the brand it becomes a road: the 3 and the 8 form a complete route, and the pin marks the destination. The brand is born ready to move.
Signature over the mapThe number is the way
38 is the area code of Diamantina and the region around it: the name already says where the company comes from and where it drives. In the brand, that number becomes a road. It enters at the top of the 3, runs down diagonally and winds through the 8 until it stops next to the pin: the route of a ride drawn inside the name itself.
The car seen from above and the location pin bring in the language of ride-hailing apps, which people already recognize. The street map in the background completes the brand’s world.
StartRouteDestinationPalette
A heavy, slanted sans serif: a sense of movement and speed.
A dark red shadow, offset down and to the left, lifts the brand off the background and adds volume without gradients.
The brand on the road
Request a ride38 LevaThe applications are presentation mockups of the identity.
Felício Rocho →