FelícioRocho
Redesign proposal for the brand of Hospital Felício Rocho, one of the most traditional healthcare institutions in Belo Horizonte, for its 70th anniversary. The challenge: modernize without losing what people already recognize.
Proposal · 70 yearsBefore and after
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The outlined heart gained body: two overlapping folds in red and orange form a solid heart, stronger at small sizes.
The green band, standing for life and continuity, still crosses the heart. It is the link to the brand people know.
The name moved from italic to an upright, heavier sans serif. It reads better on signage and holds its own next to the symbol.
Palette
A humanist sans serif with a friendly design. Clear on signage and welcoming for a hospital.
The brand in the hospital
- Emergency →
- Admissions ↑
- Exams ←
- Cardiology ↑
Proposal not implemented. The applications are presentation mockups.
Dra. Lívia Macedo →