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Brand IdentityPsychiatry · Healthcare

Dra. DanielleBorges

Visual identity for a psychiatrist and geriatric psychiatrist. One continuous line connects and aligns mind and heart: the idea that caring for one is caring for the other.

ClientDr. Danielle Borges
SpecialtyPsychiatry and Geriatric Psychiatry
ScopeSymbol, logotype, palette, typography
Year2026
Concept

One line, mind and heart

The classical bust brings the tradition and seriousness of medicine. Over it, the anatomical brain and heart appear in terracotta, connected by a single line that crosses the body and keeps both aligned. Psychiatry takes care of both ends of that line.

The fine line and the linen background move the brand away from the cold look of a clinic and closer to a welcoming office, also suited to the elderly patients of geriatric psychiatry.

Light version of the symbol on a dark backgroundMindHeartTradition
Symbol · light version

Palette

Linen#EBE9E2 · main background
Terracotta#A83E00 · accent
Graphite#4F504A · text
Name · BrunelDeck Roman
Aa

A high-contrast serif between thick and thin strokes. It brings tradition and care to the doctor’s name.

Support · Montserrat Light
Aa

Geometric and light, for the specialty, copy and contact details.

Applications

The brand in the office

Dra. Danielle BorgesPsiquiatra e Psicogeriatra
CRM 00000 · (00) 00000-0000
consultorio.com.br
Business card · 90 × 50 mm
Uso contínuo
Rua Exemplo, 000 · Cidade · (00) 0000-0000
Prescription pad · A5
dra.danielleborgesPsiquiatra e Psicogeriatra
Cuidar da mente é cuidar do coração.
Memória também se cuida.
Ansiedade tem tratamento.
Envelhecer com saúde mental.
Instagram · profile and grid
Office sign · acrylic

The applications are presentation mockups of the identity.

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