Dra. LíviaMacedo
Visual identity for a cardiologist. The symbol is a heart formed by her initials: the M of Macedo on top, the L of Lívia below. Minimal, technical and personal at the same time.
ClientDr. Lívia Macedo
SpecialtyCardiology
ScopeSymbol, logotype, palette, typography
Year2023
Main signatureConcept
The initials become a heart
The top of the heart is an M, for Macedo. The bottom, in a deeper blue, is an L, for Lívia. Together the two letters close the shape of a heart: the doctor’s signature and her specialty in one symbol.
Straight strokes with rounded corners and small breaks give the symbol rhythm, like the peaks of an electrocardiogram. The two blues separate the letters: the light one brings lightness, the deep one brings trust.
M · MacedoL · LíviaPalette
Light blue#42B0D0 · the M
Deep blue#25758E · the L and the lines
Black#000000 · name
Typography · Fashion Fetish
Geometric, thin-stroked and all caps. Elegant without losing clarity.
Applications
The brand in the office
CardiologistaCRM 00000 · (00) 00000-0000
consultorio.com.br
consultorio.com.br
The applications are presentation mockups of the identity.
The Wrap →