TheWrap
Visual identities for two video interview series by TheWrap, the Hollywood news outlet. Both aired on YouTube, with guests from the industry and sponsorship from global brands.
01 · How She Did ItThe chair of the one who directs
A series about women who reached the top in Hollywood. The symbol is the director’s chair, the seat of whoever runs the set, with TheWrap’s signature on the backrest.
The title gains weight line by line: "HOW" and "SHE" in outline, "DID IT" solid. The question turns into achievement as you read it.
- Typography
- Fashion Fetish · Regular, Outline & Small
- Colors
- #E6E6E6#999999
On air
Selected episodes · 2022–2023
02 · The Impact ReportA sign switched on
A series giving a voice to people under-represented in Hollywood. The title became a neon sign: the light that draws attention to those usually left out of the spotlight.
Double strokes on the letters, like neon tubes, and an electric blue that stands out in YouTube’s dark feed.
- Style
- Neon sign with double stroke and glow
- Colors
- #00AEEF#FFFFFF
On air
Presented by StarzSeries names, video production and photos: TheWrap. Visual identity of the series: Thiago Marques.
Dra. Danielle Borges →